Black Hat SEO: Web Spamming and Linking to Bad Neighborhoods
So you want to exchange links with other web sites in order to get higher search engine rankings?
So you want to create hundreds of auto-generated, keyword rich pages for your site?
Before you go and link to every website that is willing to exchange links, it would be a good idea to know where not to link to. Sometimes it can mean not linking to your own sites.
Firstly, lets take a look at the Google webmaster guidelines page which states:
"Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web as your own ranking may be affected adversely by those links."
I know that Google is not responsible for all search engine traffic, but it is a good guide to follow because other engines seem to be following along the same lines.