Some people believe that viral video marketing is about chance, but this is not normally the case. With the proper advice, you can have a video which will be seen and shared by many millions of people.
Viral video marketing benefits businesses
Many people have this wrong belief that viral videos only randomly Viral video marketing happen, and that its virality is just based on luck. But viral content is not random. In fact, one research study said that the factors that impact virality has a lot to do with the connection between the respondent and the video. The most significant factor connected to virality is level of arousal the video induces. It also has something to do with the effect of positive content against negative content, and how all these elements link together to make viral content. In the video industry, there are two type of arousal: high and low. High arousal can be a negative or positive content, while low arousal creates sadness and relaxation. Listed below are some viral video marketing tips to help you craft a good marketing campaign.
- Viral Video Marketing Tip 1: Arouse the Viewer
- Viral Video Marketing Tip 2: Sad Information is Sad
- Viral Video Marketing Tip 3: Don't Worry, Be Happy
- Viral Video Marketing Idea 4: Negative as a Positive